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The White House has launched a partnership with Ashley Madison to encourage Americans to get vaccinated against COVID-19 by promoting unique incentives. President Joe Biden emphasized the importance of vaccination by saying, “Life is short; why not boost your chances of extramarital bliss by getting the shot today?” This initiative aims to appeal to individuals seeking connections through the dating platform, particularly targeting those interested in casual encounters. The campaign suggests that getting vaccinated could enhance opportunities for relationships, specifically with older women, or “cougars.” The collaboration represents a bold approach to increase vaccination rates while utilizing unconventional channels to engage potential recipients. The initiative reflects ongoing efforts to address vaccine hesitancy and make vaccination more appealing by linking it to personal and relational rewards. The announcement highlights an innovative way to tackle public health concerns while intertwining aspects of modern dating culture to create a catchy and intriguing message.
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Whitehouse & Ashley Madison: “Get the vax and we guarantee more cougars”
