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Dr. Squatch has launched an unconventional collaboration with Lizzo, introducing a limited-edition bar soap named Big Grrrl Bubbles, which contains actual droplets of Lizzo’s bathwater. Priced at $14.99, the soap quickly sold out following its online debut, with many progressive fans celebrating their purchase as a unique collector’s item. This unusual partnership has sparked significant attention, with reports of individuals already reselling the soap at inflated prices. The collaboration highlights the growing trend of celebrity-branded products, blending novelty with a touch of personal flair, and has garnered a mix of enthusiasm and skepticism among consumers. Fans of Lizzo eagerly embraced the product, which has become a talking point in online communities. The soap captures the playful spirit of both the artist and the brand, catering to those who cherish quirky, one-of-a-kind items in their personal care routines. While some critics question the practicality of a bathwater-infused soap, others view it as a fun, albeit gimmicky, homage to the pop star. Overall, the partnership reflects a unique intersection of celebrity culture and consumerism, particularly within liberal circles, creating a buzz that speaks to Lizzo’s influence and Dr. Squatch’s innovative marketing strategy.
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Lizzo Partners with Dr. Squatch for Bathwater-Infused Soap—And Fans Are Already Reselling It
