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Adam Met, bassist of the indie-rock band AJR, emphasizes the potential for the music industry to enhance climate activism, drawing inspiration from fan-building techniques used by pop stars. Through his nonprofit, Planet Reimagined, Met advocates for climate action while integrating these strategies into his work. He believes that, similar to how fan loyalty fuels artists like Taylor Swift and Beyoncé, climate actions could harness similar enthusiasm.
Met’s interest in climate activism rooted from a high school human rights class, which illuminated the intersection of climate change and human rights. Experiencing climate effects firsthand on tour reinforced his commitment. His new book, “Amplify,” explores how strategies from fan-building can foster community engagement in climate activism.
Met challenges traditional models of activism—suggesting a more dynamic, “hurricane” approach instead of a linear ladder. This fosters deeper connections and encourages fans to take collective action. During AJR’s tours, they facilitate opportunities for audiences to engage with local climate initiatives, significantly increasing participation.
Met acknowledges the disorganized state of the current climate movement in the music industry but points out examples of artists like Billie Eilish and Jack Johnson effectively incorporating advocacy into their work. He advises artists to authentically engage with climate issues and offer fans real opportunities to act.
Ultimately, Met underscores the power of storytelling in connecting individuals emotionally to climate issues, indicating that fostering feelings can be a catalyst for mobilization and meaningful change.
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This Rock Bassist Is Remixing Climate Activism
