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Amazon envisions AI as the driving force behind the future of television, largely due to its potential to produce content without the traditional creative workforce comprising writers, directors, and actors. This approach allows the generation of shows from mere prompts, as evidenced by their investment in Fable’s upcoming AI service, Showrunner. This service is likened to “the Netflix of AI” and aims to create scripts based on user inputs, potentially leading to bizarre combinations like a Game of Thrones episode featuring Spider-Man.
However, the initial outputs from Showrunner have sparked skepticism. Examples, like “Exit Valley,” a parody of tech leaders, fall flat, marked by crude animations and lifeless voiceovers. The humor, often lacking genuine wit, sounds lifeless and formulaic, raising doubts about AI’s capacity to evoke emotional engagement akin to that found in beloved series such as “Breaking Bad” and “The Sopranos.”
Critics argue that while technological imperfections are common in early stages, truly impactful storytelling requires a human touch—an authorial voice that conveys deeper philosophies and emotions. Instead, AI-generated content appears as mere imitation, resembling “a photocopy of a photocopy” lacking humor and depth. The concerns around this technology suggest that if it advances unchecked, the evolution of television could lead to a disappointing landscape devoid of meaningful narrative.
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‘Insanely bad’: Amazon invests in fully AI-generated TV shows from user prompts, result is unwatchable garbage
